Our Ultra Lather Shave Cream and Healing Post Shave are just the beginning. We're committed to developing the best grooming products on the planet, and that begins with using the best ingredients on the planet
Beginning today, we're setting the standard for men's grooming. We've chosen over 100 ingredients commonly found in men's grooming products that we will never include in ours. Here are the top 25:
Benzalkonium chloride: a disinfectant used as a preservative and surfactant associated with severe skin, eye, and respiratory irritation and allergies. Found in: moisturizers, lotions.
BHA and BHT: BHTs are synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors and may cause liver damage. Found in: non-lathering shaving creams.
BUTOXYETHANOL: A solvent used to control viscosity, or a “fragrance” additive. It irritates skin and may cause cancer and reproductive toxicity. Found in: fragrance.
1,4-DIOXANE: A by-product of manufacturing that is a probable human carcinogen (a known animal carcinogen) as well as toxic to organs and the respiratory system, and a skin irritant. Likely to be present where ethoxylated ingredients like sodium laureth sulfate, PEGs, and ceteareth are listed on ingredient labels. Found in: shampoo, body wash.
Ethylenediaminetetraacetic acid (EDTA): a chelating (binding) agent added to cosmetics to improve stability. May be toxic to organs. Found in: moisturizers, lotions.
Ethanolamines (MEA/DEA/TEA): surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development. Found in: Shaving Cream, Shaving Gel, Aftershave.
Formaldehyde: used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), and several other preservatives are listed. Found in: shampoo, body wash.
Isobutane: A propellent similar to butane that dehydrates the skin, extracting the water from it. These chemicals should be avoided by those with sensitive skin, as they can ultimately lead to skin irritation. Found in: Shaving Gels.
Isopentane: A propellent similar to butane that dehydrates the skin, extracting the water from it. These chemicals should be avoided by those with sensitive skin, as they can ultimately lead to skin irritation. Found in: Shaving Gels.
Mineral Oil: Also listed as liquid paraffin, liquid petrolatum and paraffin oil; a by-product of petroleum distillation that may cause contact dermatitis. Found in: baby lotions, cold creams, ointments. Found in: aftershave lotions.
Methylisothiazolinone: chemical preservatives that are among the most common irritants, sensitizers, and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.
Methylchloroisothiazolinone: chemical preservatives that are among the most common irritants, sensitizers, and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.
Methylparaben, Ethylparaben Propylparaben: a preservative commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies. Found in: shaving cream, shampoo, face cleanser, body wash, body lotion.
Phthalates (DBP, DEHP, DEP and others): a class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, plastic materials.
Polyethylene glycol (PEG compounds): PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. Found in: shaving creams, shampoo.
Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES): SLS and SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation, which is used to process other chemicals in order to make them less harsh. Found in: shaving cream, shampoo, body wash, bubble bath.
Synthetic fragrance: an engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law’s classification of trade secrets and therefore can remain undisclosed. Found in: all types of cosmetics.
Triclosan and Triclocarban: antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars.